«Almaz» Shopping and Entertainment center is designed to be a center of attraction not only for the city of Chelyabinsk but also for Chelyabinsk region at the same time. With its unique architectural features such as the entrance gallery with a huge and inviting canopy and friendly planning for the visitors makes «Almaz» Shopping and Entertainment center the largest and most attractive retail and entertainment development in the region. The center includes more than 160 shops, DIY, Hypermarket, family entertainment, cinemas, restaurants and food court. There is also an ice skating facility on the second floor which will give an opportunity for the young hockey players to have training next to the visitors of the center. The interior design concept of the shopping center is developed based on geometry of diamond.