The concept design of the shopping center, which is planned to be built near Miass River in the city of Chelyabinsk, Russia, takes inspiration from historical towns. The project is organized around «a shopping center», which is formed by open streets, and it is designed as a different reflection of components and ongoing lives, which could be found in historical city patterns. The project, which uses pedestrian ways and surprising streets intertwined around squares as a base, includes hotel, cafes, restaurants, and stores.